Layout and patterns
Before any tile is set, we lay out the room so cuts land where you won't notice them and no row ends in a sliver at a doorway or a shower niche.
Stacked grid
Clean and modern, but it shows every wall that isn't square and every uneven grout line.
Offset (brick)
Forgiving on walls. With long rectangular tile we usually use a one-third offset instead of centering each joint, because the middle of a long tile often bows slightly and a centered joint puts two high points side by side.
Herringbone and chevron
More cuts and more time, and they reward a room with a clear centerline to start from.
Vertical stack
Makes a low ceiling or a narrow shower read taller. Niche and valve positions should line up with the grout grid.